Whatever channel you take to reach your customers the ultimate online destination is your website; this is why it is important to invest in this area as soon as possible. Here are some benefits and principles of an effective website for your business.
Credibility
If all of your competitors have websites and you don’t then this will negatively affect your businesses credibility.
Relationship
The relationship between businesses and customers no longer succeed on the old model of simply handing over cash for the product and service and then simply parting ways. Making money is of course extremely important to any business but if we don’t build relationships then the life span of your business could last longer than a midge at Christmas. Relationships drive your business and creating these relationships is your businesses life line.
An understanding of how you provide a benefit to your customers and prospects helps you to strengthen relationships, using your website to establish and retain this connection is your businesses goal.
Flexibility
Your new small businesses website can be edited and updated easily if any information relating to your business changes, for example pricing or opening times can be edited at any time.
Word Press offers a user friendly easy to use platform that can be updated and maintained easily either in house or by your web developer (that’s me). This flexibility to inform in real time encourages relationships and leads to repeat custom.
